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Lawyer Advertising
Lawyer advertising is a controversial subject in the legal community. Attorney advertising campaigns are subject to strict regulations by state bar associations, which often complicate the efforts lawyers make to effectively advertise their services. Here we explore effective attorney advertising methods.
Law Firm Newsletter Tips - 6 Tips for Creating Effective Law Firm Newsletters
Law firm newsletters are a popular marketing tool among lawyers. A newsletter can be a great way to demonstrate expertise in an area of law,...
How to Raise or Improve Your Avvo Rating - Increasing your Avvo Score
Are you satisfied with your Avvo rating, or would you like to see your Avvo score increase and improve? One of the biggest reasons some lawyers dislike Avvo is that it gave them a lower ranking, but with a little effort most of those attorneys could significantly raise their Avvo rating. As I've found in my own law practice, Avvo can be a...
Boutique Law Firms - What is a Boutique Law Practice?
Boutique law firms, where the attorneys all specialize in one niche area of practice, may be the future of the legal profession. While most midsize and large law firms have structured themselves to offer a broad range of services, a growing number of lawyers are setting up boutique law practices. These new firms are choosing to focus the work of the entire firm on one area of the law rather than …
Law Firm Newsletters - How to Create a Digital Edition of a Law Firm Newsletter
Law firm newsletters using page-flip technology may become the new trend in law practice marketing. Using digital publishing technology normally...
4 Steps to Becoming Recognized as the Expert in Your Legal Specialty
Establishing yourself as the legal expert in your area of specialization is one of the best ways to market your law practice. Many attorneys overlook the importance of becoming established and recognized as a legal expert in their field of specialization. Yet marketing your expertise can be one of the most effective ways to market yourself as a...
What is Avvo, and Should Lawyers Use Avvo to Market their Law Practices?
Are you using Avvo to market your law practice? Do you know what your Avvo ranking is? Avvo has become one of the leading websites where consumers go to find out information about attorneys, but many attorneys are still not developing their Avvo profiles. Some lawyers love Avvo and see it as a great way to get new clients, while others hate Avvo...
Top 25 Law Marketing Cliches to Avoid
Are you marketing your law practice in a way that sets you apart from the crowd, or in a way that makes you look just like every other law firm? Ross Fishman tackles this question in an article on his blog called The Top 25 Law Marketing Cliches to Avoid. Read his article to keep yourself from using the tired old advertising techniques used by far too many lawyers.